“Record your greeting, then press pound.”
Then you’re done, right?
Like most people, I blitzed right through recording my voicemail. Today, I realized that I needed to change it.
- There was an awkward pause at the beginning.
- I sounded half asleep.
- I sounded distracted.
- I was clearly not smiling.
- I was talking way too fast.
- There was nothing in it that made me sound like anything other than a robot with long hair.
This is one part of marketing that we oftentimes forget. If people hear the things I just listed above, then I wouldn’t be surprised if they think, “gee, he doesn’t sound too nice.”
The point is, that’s not how I really sound. I’m actually much friendlier (I hope) than I was letting on. If this is one of my verbal calling cards, then I was clearly in trouble.
So, why do we just throw away the voicemail?
I asked a colleague about it.
“Honestly, I didn’t really even think about it. It’s just something that is so ingrained in my business behavior, that I just ripped through it like I would any other business-y thing.”
But where is the balance?
I’ve heard some crazy, odd and weird voicemails over the years. After the first couple of times, it got annoying. Quickly. It also didn’t ooze “I’m a professional.”
I’ve heard voicemails done by people’s kids. That’s fine. If you’re running a daycare or something. Outside of that, totally unprofessional.
There has been bad rapping. There has been karaoke.
But most of these have been from people other than voice pros.
Most of the voicemail I hear from voice talent? Awesome.
It’s them. It’s their talent on full display, done tastefully and with aplomb. It’s clearly thought out and easy to listen to. It’s usually never over the top and always welcoming.
That’s the type of person I’d like to hire.
And probably the main reason I changed mine today.