What voice talent doesn’t want to book the home run gigs?
And if you are, a very big hat tip to you and forge ahead, my friend.
But in my experience, I’m noticing that success comes in the little moments first.
It could be the small innocuous gig that comes out of nowhere but leads to everywhere. It could start cementing your name and voice talent in a specific category. It could very well be the aforementioned home run gig that your friends and colleagues (and potential clients) will hear far and wide.
The natural inclination of voice talent (yours truly included) is to take the entire “voiceover world” and lump it into one large, unwieldily thing. It can morph you into lack of confidence and the dreaded “deer in the headlights” mentality. It’s just too big of a world out there — and if you think that you can tackle it all at once, you’ll drive yourself crazy and potentially miss out on some choice work.
But by breaking the big world down into more manageable pieces, you have a better chance to focusing your efforts and improving your chances or evolving. For example, if you are focused on tech VO (which seems to be a theme with me recently), then by all means, do everything that you can to position yourself there and squeeze out as much as you can. You’ll be working and will have the chance to share a hopefully impressive body of work.
This approach may also allow you to cross over into other voiceover areas.
It is contingent upon those little gigs — the moments — and really placing value on them.
A quick turn and burn for a startup’s web video? That’s a good moment.
A small player in a big category? That’s a good moment, too. It may lead to a bigger fish in the category.
If these things take off, you’re already in the catbird seat and in a good position to grow.
The thing that comes up often is the idea of “too many” moments and the risk of being typecast. I don’t have a problem if I’m being slightly typecast if the category shows promise. Just remember that there are so many places where a good voice could live that it’s highly unlikely that you’ll be considered “that guy/woman” in the category.
Let the little moments happen. Then, think strategically about what you can really do with it in the short and long term.
If you have representation, talk to them about your thoughts. Talk about how the little moments can build into something bigger. I do that constantly with my manager in Portland.
Sure, the goal is to book, but there is also a longer view to consider here.
If you take the moments, appreciate them and really work hard (and strategically) at building on it, the spoils can be yours.
And enjoy the moments this year.
I know I will.