Rashida Jones: The Perfect Voice For Southwest

Sometimes the planets align and the perfect voice is matched with a brand. Such is the case with Rashida Jones and Southwest Airlines. Jones, formerly of Parks and Recreation and currently in Angie Tribeca ticks every box that a creative director and brand like this are looking (and listening) for: youthful, easy to listen to, natural, conversational. As voice talent, we see direction like this for auditions all the time — and it’s not always easy to hit those marks. Jones doesn’t bombard the brand, she absolutely enhances, gives it life and a fresh feel. This is part of the brand refresh for the airline that took launched in 2014. I’d be curious to know else was auditioning for this brand voice — but it’s safe to say that Southwest and the agency, GSD&M, hit an absolute home run with this...

Getty Images Wins 2015 (So Far)

Twitter was aflutter with Vince Vaughn today. When seeing a celeb trend, there are two thoughts that generally come to mind: “uh-oh,” or “what did he do now?” All Vince Vaughn did, in this case, was take part in one of the greatest things in the history of our industry — and though I’m prone to hyperbole, I may be right this time. iStock by Getty Images partnered with New Regency 20th Century Fox to shoot a series of corporate stock imagery to support the release of the new film Unfinished Business. Vaughn and his co-stars, Tom Wilkinson and Dave Franco posed in some of the more “classic” business stock poses such as: “Well done” “Team staring at nothing” “Useless graph to nowhere” “Holy s**t, we DID it!!” Why is this campaign so great? How do I even begin? But I think that it’s awfully brave of Getty Images to poke fun at the culture of stock photography. We may not love it at times, but we sure as hell use it often. And if you think it’s just about these types of shots, you should really explore as there are plenty of great things in Getty’s collections and iStock, in particular, has grown up a bit. “iStock grew out of the small business sector and understanding the needs of SMBs and creatives is part of our DNA,” said Craig Peters, General Manager, iStock by Getty Images. We hope these images bring a smile to people’s faces as they recognise classic business stock concepts with a twist”. Yes, Craig, these do bring a smile to our faces. It’s also...

Real Storytelling: Wind With The Waterworks

Putting my “I’m in advertising” hat on here for a moment. I was bouncing around the ad world and came upon this amazing spot for Wind, a telecom in Italy. The work was created by Ogilvy Milan and is a 4-minute film that features the song “To Build A Home” by The Cinematic Orchestra. Simply put, this is incredible work. I suppose one thing I could say is that, since I’m a father myself, it hit the right chord in so many ways. You’ll see why when you watch. There’s been a great deal in the biz about storytelling and #sadvertising. They seem to be two terms that get thrown about without much thought. In this case, it could be considered kind of sad. But, to me, it’s incredibly human and speaks to our common need to actually be human, especially as it relates to the father/son dynamic. Is it good storytelling? Absolutely. It’s real storytelling. Some may say that it takes liberally from a legendary Saatchi & Saatchi spot from New Zealand that was created for Telecom New Zealand. I could see that argument to some degree. But this still feels, well, different to me. Powerful stuff. Great work. And I’m sure we’ll see this one take home plenty of (well-deserved)...